Wednesday, August 25, 2010















Friday, August 6, 2010

THE END OF THE LINE - Imagine A World Without Fish

THE END OF THE LINE - a film about the devastating effects of overfishing.

Imagine an ocean without fish. Imagine your meals without seafood. Imagine the global consequences. This is the future if we do not stop, think and act.

The End of the Line is a film to raise public awareness about the threat to the world’s fish stocks and to change public policy across the world so that we have a sustainable fishing industry.

The inspiration for the film is the book The End of the Line, by Charles Clover, the Environment Editor of the Daily Telegraph. Published in the UK in 2004 and in the USA in 2006, the book chronicles the dramatic decline in the world’s fish stocks and the very real threat that, unless policies change, there will be no fish in the sea by 2050. The responsibility for this lies with greedy fishermen, complacent politicians, ineffective regulators and a woefully ill-informed and inactive public throughout the world.

Filmed over two years, the film follows investigative reporter Charles Clover as he confronts politicians and celebrity restaurateurs, who exhibit little regard for the damage they are doing to the oceans. The film also examines the imminent extinction of blue fin tuna, brought on by the increasing demand for sushi, and its impact on marine life resulting in huge overpopulation of jellyfish; and the profound implications of a future world with no fish that would bring certain mass starvation.

The film is directed by Rupert Murray – director of the Oscar short-listed Unknown White Male. The Producers are Claire Lewis and George Duffield. The Executive producers are Christopher Hird and Jess Search.




Recommended :
Species in this category represent the best choices of seafood that can be eaten. They are caught using fishing gears which are not detrimental to the marine environment and resources. Farmed species in this category are reared using responsible management practices that do not damage the marine environment.

Think Twice :
Only eat these species occasionally, if recommended options are not available. Wild-caught species in this category are heavily targeted due to popular demand and they can only be found in certain habitats, thus they are at risk of becoming unsustainable. Farmed species are grown in aquaculture farms that are not managed responsibly, particularly the sourcing of feed for these species, disposal of waste and the location of the farms.

Avoid :
Refrain from eating species from this section, as they are overfished, caught or farmed using methods that are damaging to the environment and the overall fishery is not managed sustainably. For example, trawl nets catch all sorts of species indiscriminately and actually scrape the bottom of the ocean, damaging the corals and other marine life.

MSC Certified
The Marine Stewardship Council (MSC) is a world renowned certification programme for wild-caught seafood. The MSC certification aims at establishing environmental standards for sustainability and chain of custody standards for traceability. Their blue ecolabel identifies wild fisheries that are certified as sustainable by MSC. These species are certified as having been caught responsibly from fisheries that meet MSC’s strict environmental standard and are traceable to the fishery of origin. Whenever possible, please ask for MSC certified seafood from your supermarkets. For more information on MSC, please visit

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